Most of the car business runs now over the internet. Still most of the dealership websites still show their cars only with text and images. Sometimes you might even find a slide show. As if that would be the latest technology. Video tours are still not used, but that will change quickly.
Nowadays when people want to buy a car, they first go on the internet to see what is available. Some use classified web sites like craigslist, but the information you will get is very limited. A video can not just show you the vehicles, but also the person who is trying to sell it.
Web videos are a major tool for the success of any marketing campaign, of course also for the car industry. You can use all kinds of different strategies in terms of content, ranging from introducing your dealership, to short walk around videos about some vehicles from your current inventory. Video is not just quicker than slide shows, but it can also be way more entertaining.
Providing different video sharing websites with your video content is called syndicating and it is a fairly straight forward process. YouTube.com and DailyMotion.com, two players in the online video game, offer hosting for your online videos for free. You can upload your videos, put them in channels, create playlists and much more.
When it comes to video editing software, there are many different opinions. When I started with online video years ago, I used Microsoft’s Movie Maker. It’s free and most probably already installed on your computer, if you have a PC. If you have a Mac you should have iMovie installed. Both of these editing programs work great and you can really create some nice videos with it. Always watermark you videos with a phone number and your domain name, so people can contact you or check out your website for some more information. In regards to a camera, I would just go with a simple HD camera like the Flip.
Because so many dealers are starting to really appreciate the power of online videos, the competition gets fiercer and fiercer by the day. But no matter if you have videos or not, online videos will dominate the internet car business for years to come. Make sure that your video is interesting. If you have a hard time speaking freely, then just use a little script to help you through the video. If you are able to sell a car, then there should be no problem to sell a car using the internet.
TopSeekInc.com is a leader in Video Search Engine Optimization for car dealers. Watch two sample videos Sacramento Honda and Honda Auburn
categories: car videos,automotive videos,car marketing,car sales,autos,vehicles,cars