The Jeep has long established itself as an icon in the motoring world. There is no other off-road vehicle as widely loved and that enjoys a great following than the Jeep. Exuding a certain charm that entices a lot of people, the Jeep also possess a rich history grounded in patriotism.

Back in 1940, the US Army toyed with the concept of a service vehicle that can traverse certain terrains without losing its durability. In effort to realize such drream, the US Army tapped three motoring giants to bid for the creation of such vehicle: American Bantam Car Company, Ford Motor Company, and Willys-Overland. Willys-Overland won the bid, but the company’s restricted resources was evident that the Army asked Ford Motors to build the vehicles base on the Willys-Overland design.

The finished unite was designated GPW by Ford with G standing for government, P in reference to the 80 inch wheelbase, and W for the Willys-Overland car design. many of the first Jeeps saw combat in World War II. Some were even leased to the British and Russian as part of the the lend-lease program. Due to its versatility, the Jeep can be used as a communication vehicle or if needed be, a light attack vehicle when fitted with a .50 cal machine gun.

With Allied victory in the World War II, the Jeep became a symbol for freedom and victory. Photographs of infantry and their superiors posing with the Jeep helped raised the vehicle’s popularity to an even higher heights. Pictures of Roosevelt, Churchill, Eisenhower, and MacArthur who posed with the Jeeps also helped in promoting the Jeep’s status as the “in” vehicle.

By the time war ended in 1945, Jeep became a household name. Using the free publicity it received during wartime, Willys-Overland began to build civilian Jeeps. General reaction from the public was very positive, which led to the Jeep becoming one of the best “selling” vehicles of all time.

The Jeep changed a little over the years. Several major and minor adjustments were made. However, the Jeep never lost its familiar look, despite advances in motoring technologies.

Today, the Jeep is one of those vehicles that enjoys a very large following of people coming from varying backgrounds. As such, it is highly unlikely that the Jeep’s production specifically that of the Jeep Wrangler, will come to a complete halt. For Jeep owners and enthusiast, the reason why is that so is quite simple; “It’s a Jeep thing; you wouldn’t understand.

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