Promote Your Automotive Business Online-With Video!

New Cars: The pride of a car dealership are always the new models. These cars show the latest developments of their make and they are considered the expert for their make. There is also no direct competition other than other franchise dealers.

Display your inventory of used cars. Dealerships actually sell a lot more used vehicles than they do new, yet they don’t often focus on displaying their used car inventory as well as they could. You can create videos for all of your new inventory as soon as it comes in to increase your sales.

Show off specialty vehicles. Many people are intrigued by unique vehicles-like hybrids or custom cars. Videos showing and telling about specialty vehicles would be very popular with viewers and draw a lot of attention to your website.

Videos can be designed as a report on a specific vehicle. This type of video would include a show and tell of all of the vehicle’s special and unique features. It can also really zero in on the highlights that would make potential purchasers really like this vehicle.

On the other hand, you could also create a video that showcases several different vehicles. Perhaps all the vehicles would be made by a particular manufacturer and show their list of new offerings. Or the video could compare and contrast similar vehicles-i.e., sedans or sports models-produced by different manufacturers. This can really help consumers reach wise decisions about the vehicles they most prefer prior to coming to your dealership.

Single Person Walk-around: A single person walk-around is the easiest way to present a car. You can start either at the hood or on the driver side. If you have a sale person who is very charismatic this will work for you.

Walk-around video-multiple person. You can also create unique videos that feature multiple personalities and people. This gives the viewer a chance to see other people they may encounter at your business. It’s also a great way to take a humorous approach.

Dealership introduction. A video is the ideal way to show and tell potential new customers all about your dealership-before they even step onto your lot. You can show them what you have to offer, featuring your waiting area, play space for children, free coffee when you come, how clean your service department is, and more.

Invitation to special events: Special sales events or other promo strategies can also be advertised through online video. Just make sure you take those videos are down after the promotion has ended.

Sample car dealer video clips by TopSeekInc.com: Phoenix Honda and Tempe Honda

categories: automotive videos,autos,car marketing,car sales,car videos,Cars